The Power Of Simple


You get a lot of kitchen for your money. That’s the premise behind our latest campaign for Magnet that invites prospective buyers to look again at the unbelievably affordable price of a Simply Magnet kitchen. The campaign ran on television, press, Magnet showrooms and online.

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Look again at our latest TV advert.

John West

John West

At a time when sustainability of fishing stocks is growing ever more important, John West wanted to show that they were taking the lead as one of the world’s largest tuna providers. We advised them to put the tracking code that’s printed on every can at the centre of a new marketing campaign. This code allows the consumer to trace the fish in their cans right back to the trawler that caught it. The campaign ran on TV, radio and digital and not only shot John West to the top of the Greenpeace sustainability rankings, it transformed their business success by achieving incremental sales of £17m which equates to an ROI of 9:1.

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John West

Discover the Story of the Can.

The Power of Simple

In our fast-paced world, catching someone’s attention is hard. That’s why brands can’t afford to over complicate their message – it just gets lost in all the noise. With simplicity at our heart, we don’t stop until we find the clear, engaging and distinct truth that sets a brand apart. Only then will consumers know what a brand stands for and why it’s relevant to them. We’ve transformed the fortunes of some of the UK’s leading brands by uncovering simple, powerful messages and communicating them persuasively whatever the channel.

Brand Strategy

This is our starting point for all our new clients. We use our Brand DNA tool in order to map the brand strategy on a single chart.  Once the DNA is cracked we develop strikingly simple ideas and spread them across the right channels in order to make them famous.


We started as an advertising agency 20 years ago and our work today shows that we still know how to grab the public’s attention. There has never been a time when mastery of the simple but engaging message has been more important than the 21st century when cut-through content is so valuable.


We have a team of specialists who are passionate about Graphic Design.  Their work – covering packaging, literature, corporate identity, posters and digital – is based on a core thought and is brought to life through their craftsmanship and attention to detail.


Our design and development team produces mobile responsive websites for some of the country’s leading brands such as Magnet Kitchens and Baxters. Our digital marketing services include SEO, PPC, display advertising and content production for brands such as John West, Magnet and Dreams.


We have a highly experienced CRM function that works hand in hand with our Account Management, Planning, Digital and Creative teams. We deliver completely integrated marketing campaigns and as such we work very closely with media partners and frequently drive the media planning strategy.

Shopper Marketing

From POS to loyalty programmes, unique distribution-building initiatives to in-store consumer promotion, our Shopper Marketing specialists thrive on the buzz of retail. Our unique Retail Connect division has a dedicated in-house telemarketing resource for sales driving, relationship-building and research. As well as our in-house team of experts, we can also tap into JWT Action – our network’s global shopper-marketing resource.

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We’re experts in amplifying strikingly simple ideas and transforming them into shareable content across relevant channels. Whether it’s a Facebook app, infographic, micro video, PR, social media campaign, YouTube film or gamification. We’ll provide great content around your brand to get you noticed across all channels.


Cheetham Bell

Manchester Office

Commercial Wharf
6 Commercial Street
United Kingdom
M15 4PZ

+44 (0)161 832 8884

London office

1 Knightsbridge Green
United Kingdom


New Business

Stephen McCarron
+44 (0)7815 897428



Karey Wardhaugh
+44 (0)161 838 2242