The Power Of Simple
On the Beach

On the Beach

On the Beach are the experts in beach holidays – from the best-value flights to the greatest number of destinations to the most comprehensive selection of hotels to the easiest booking system. Everything is geared to providing the customer with the most pleasurable experience. To raise the brand’s profile nationwide, we put them on television for the first time and introduced a new word into the English language that only they could own. Beachin’!

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On the Beach

Our totally Beachin’ TV ad for On the Beach.

John West

John West

At a time when sustainability of fishing stocks is growing ever more important, John West wanted to show that they were taking the lead as one of the world’s largest tuna providers. We advised them to put the tracking code that’s printed on every can at the centre of a new marketing campaign. This code allows the consumer to trace the fish in their cans right back to the trawler that caught it. The campaign ran on TV, radio and digital and not only shot John West to the top of the Greenpeace sustainability rankings, it transformed their business success by achieving incremental sales of £17m which equates to an ROI of 9:1.

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John West

Discover the Story of the Can.

The Power of Simple

In our fast-paced world, catching someone’s attention is hard. That’s why brands can’t afford to over complicate their message – it just gets lost in all the noise. With simplicity at our heart, we don’t stop until we find the clear, engaging and distinct truth that sets a brand apart. Only then will consumers know what a brand stands for and why it’s relevant to them. We’ve transformed the fortunes of some of the UK’s leading brands by uncovering simple, powerful messages and communicating them persuasively whatever the channel.

Brand Strategy

This is our starting point for all our new clients. We use our Brand DNA tool in order to map the brand strategy on a single chart.  Once the DNA is cracked we develop strikingly simple ideas and spread them across the right channels in order to make them famous.


We started as an advertising agency 20 years ago and our work today shows that we still know how to grab the public’s attention. There has never been a time when mastery of the simple but engaging message has been more important than the 21st century when cut-through content is so valuable.


We have a small team of specialists who are passionate about Graphic Design. All their work – packaging, literature, corporate identity, posters and digital – is based on a core thought and is brought to life through their craft and attention to detail.


Our design and development team produces websites (inc. mobile) for some of the country’s leading brands such as Magnet Kitchens and Baxters. Our digital marketing services include SEO, PPC, social media, display advertising and content production for brands such as, Pricerunner and JT (Jersey Telecom).


We have a highly experienced CRM function that works hand in hand with our Account Management, Planning, Digital and Creative teams. We deliver completely integrated marketing campaigns and as such we work very closely with media partners and frequently drive the media planning strategy.

Shopper Marketing

From POS to loyalty programmes, unique distribution-building initiatives to in-store consumer promotion, our Shopper Marketing specialists thrive on the buzz of retail. Our unique Retail Connect division has a dedicated in-house telemarketing resource for sales driving, relationship-building and research. As well as our in-house team of experts, we can also tap into JWT Action – our network’s global shopper-marketing resource.

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YouTube films, infographics, blog posts, emails, press releases, books, recipe videos, how-to guides – today there are a myriad ways telling a story. At Cheetham Bell, we specialise in transforming strikingly simple ideas into engaging content and spreading it across endless digital channels. Consumers in turn then share this content in their own social networks. All of which greatly strengthens a brand’s online presence.


Cheetham Bell
Commercial Wharf
6 Commercial Street
United Kingdom
M15 4PZ

+44 (0)161 832 8884


New Business

Jennifer McBeath
+44 (0)161 838 2255


Karey Wardhaugh
+44 (0)161 838 2242

We're hiring

Middleweight Creative Team

Salary £TBC

We are seeking a middleweight Art Director and Copywriter to join our team.

Read more.