Egg Box

We gave Gamestation a new brand identity – edgy, aggressive messaging that worked from the store outwards and made Gamestation the favourite destination for hardcore gaming youths.

But 50% of Gamestation’s sales were in the last 3 months of the year when mum becomes the primary purchaser, especially around Christmas.  We had to find a way of keeping our edge without confusing mum while at the same time not playing too safe and losing the gamer. This ad hit the spot and resulted in seasonal sales uplifts of over 700% for some of the games featured.