One Shocking City

The city of Salford has always lived in the shadow of its larger neighbour, Manchester. Many see Salford as a crime-ridden and impoverished borough rather than a city that has pioneered urban regeneration. Salford City Council was very proud of its brave approach to solving problems and combatting misconceptions. Communicating this bravery was at the heart of our One Shocking City campaign, designed to grab the public’s attention and extol the many benefits of living in Salford.