They Thought They’d Never Get Caught

We identified that benefit thieves tended to cocoon themselves in a false sense of security. They believed that their activity was too trivial be picked up by the authorities, reassuring themselves that they were unlikely to get caught. Our campaign jolted benefit thieves out of their comfort zones by presenting benefit fraud detection as the inevitable conclusion.

The activity was summed up by with the powerful refrain: ‘And they thought they’d never get caught’.