Two Sides to Every Story

The Lake District was covered in a layer of dust. We needed a big creative idea to force the mid-thirties rural chic seeker to reappraise. Our stylish and contemporary ‘Two Sides to Every Story’ campaign motivated on two levels – persuaded people that the Lake District has as much to offer indoors as it is inspiring and varied outdoors. The website was voted one of the best tourism sites in the world and was nominated for a Global Webby in 2008.