Austria

There’s something very unique about ontheBeach.co.uk – they only sell beach holidays. To them, the idea of having a holiday without a beach is absurd. Even crazier would be holidaying in a country with no coastline at all – such as Austria, Luxemburg or Switzerland. In this campaign an OntheBeach spokesman cheekily pokes fun at landlocked countries as well as non-beach holidays in general and questions why on earth anyone would want to go there.