Fridge Packs

New Spreadable Fridge Packs are the latest product offering from John West; tubs of pre-mixed tuna, mayonnaise and sweetcorn that provide five servings and keep fresh for five days once opened.

We wanted to produce an advert that could communicate the convenience of a pre-mixed tub whilst keeping faithful to John West’s humorous tone and established brand world.

The resulting commercial featured a ship’s cook who, since he no longer had to mix together sandwich fillings for the crew, became free to spend his time pursuing other interests