Siemens introduces their new fully coordinated and intelligently designed appliances with a fully integrated launch campaign led by Cheetham Bell. The iQ700 range will appear in varying formats across press, OOH, POS, online, mobile, tablet and social.
A combination of double and single page ads ran across a range of proven, top performing home interest and lifestyle monthlies. Interstitial ads on tablets also featured across the Times, Telegraph and Guardian. The campaign was also supported by an exclusive sponsorship with Wired magazine, including an 8 page advertorial.
A range of high impact online display formats showcased Siemens’ unique built-in features across all the relevant and most frequently visited home and tech sites. By using Bliss Media we were able to achieve highly targeted awareness through the use of mobile, targeting affluent users based on location and contextual targeting.