Soreen’s social following respond best when entertained with content that’s both engaging and as quirky as the brand itself. Through a recent Facebook competition, we had an opportunity to show off Soreen’s products in a fun way, without feeling like we were going for the hard sell.

We produced a range of competition videos in-house, challenging viewers to keep their eye on the cup containing the Soreen. We did our best to distract them of course, but undeterred, Soreen fans responded in their masses, pushing the video to perform even better than expected. The first two videos gained 55k views and 42k actions.