Wokcycle

Watch out woks!! With Taste Inc. launching their new wok-quality Bangkok Street Noodles, woks are at risk of becoming a thing of the past. That’s why we invented ‘Wokcycling’, to find alternative uses for the nation’s woks!

Taste Inc. are always bringing innovation to the microwave snacking category. The new noodle range, with its authentic colours and flavours, deserved a content strategy that was truly original. So we made a series of hilarious, online videos showing totally nuts ways to wokcycle. Our ideas included using a wok as a dog chariot, as a tennis racket and even as a ‘wokapult’. We ran the #wokcycle campaign on social media, posting the videos and asking fans to send us suggestions of their own.

The noodles were picked up by The Grocer within days of the campaign launching.

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