TyresOnTheDrive.com isn’t your regular tyre-fitting company; it puts exceptional customer experiences at the heart of its culture & business. We’ve built a brand identity that makes TyresOnTheDrive feel a breed apart from its traditional competitors.
With ‘Fleet’, we’ve delivered an ad that exemplifies the quality and stature of the brand, translating into the exceptional level of service consumers can expect from the company. The commercial shows the story of a fleet of tyres making an epic journey from warehouse to drive, set to a great soundtrack and shot in the beautiful English countryside.
The rebrand and campaign generated a 6000% increase in brand traffic and has played a crucial role in securing the recent investment of £8M by Halfords to leverage the brand’s capability to develop market leading service-led sales.